Business development in Rohnert Park has been tepid since 2008. However, there are a number of new signs that the economy is finally starting to turn around. Many of the positive changes can be attributed to changes made by the Rohnert Park city council.
Mayor Amy Ahanotu is confident the city’s new policies will continue to drive economic growth in the near future, which will benefit businesses throughout the city. These businesses will need to turn use Rohnert Park bookkeeping services to manage their growth in the months to come.
The demand for Rohnert Park bookkeeping services is clearly on the rise, because businesses are rapidly expanding throughout the region. The SoCo Nexus, a business development hub based in Rohnert Park, has reported that a growing number of new businesses are relocating to the city and renting space in the office.
The SoCo Nexus has undergone a massive rebranding campaign in the last year, which has helped drive new businesses to Rohnert Park. The city council recognized the value that it offered to the community and offered funding to support the initiative.
Rohnert Park business leaders recognize that business growth has prompted a greater demand for bookkeepers and CPAs. NonProfitEasy, a developer of database management platforms for nonprofits has purchased a crowdfunding startup to acquire technology that can help streamline bookkeeping. While the new platform sounds promising, it won’t be feasible for every nonprofit or for most for-profit organizations. These businesses will need to work with Rohnert Park bookkeeping services providers to monitor cash flow and accounts payable and outline sound growth management strategies.
Ahanotu and predecessor Joe Callinan recognize that growing small business is key to overcoming the plights caused by the economic downturn. Developing local businesses has been one of Ahanotu’s top priorities since being elected to city council and assuming his role as vice mayor in 2010. In addition to addressing the Rohnert Park’s bookkeeping problems and addressing the $2.3 million deficit, he said that driving new businesses would need to be at the top of the list. Ahanotu holds a degree in business and finance, which distinguishes him from many of his fellow city council members that lack a basic understanding of bookkeeping and the elements of small business management.
“We have more small businesses than many other cities...they’re the engine of Rohnert Park,” he told Patch reporters in 2013.
The results of their policies finally became evident in 2014, when a recent report showed that Rohnert Park attracted new businesses for the first time since 1990. Vice Mayor Gina Belforte is equally optimistic that the economy will continue to improve “With our downtown, we have an opportunity to create something there,” Belforte recently told The Press Democrat. “We’re on the cusp of changing a bit of who we are.”
Accounting is one of the most important functions every small business faces. Despite major advances in QuickBooks and other accounting applications, many businesses still need to hire CPAs to handle their bookkeeping. Please don’t hesitate to contact us if you are interested in our Rohnert Park bookkeeping services and we look forward to hearing from you!
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