Free Rent To Advertisers On Billboard Deductable?

by Reid
(Minnneapolis, MN)

I bought a highway billboard this year and as an incentive to get nine advertisers to rent it, I gave them free rent for their first month (the normal monthly fee is $75.00 thereafter). Can I deduct the free first months rent I gave my advertisers as an expense (i.e., business gift or ...)?

Thanks -

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